PS — we say no to most projects. It's the kindest thing we can do. More on that →
Two co-founders, one good idea, and a brief that boiled down to: "make Instagram, but for the four people I actually like." We shipped V1 in eleven weeks. They've since raised a seed round.
We did everything — naming, brand, app, marketing site, the deeply unglamorous bits like push-notification copy.
A heart-rate-zone trainer for runners who think Strava has become a social network with a stopwatch attached. No feed. No medals. One screen that tells you to slow down.
Featured by Apple in week three. We're still slightly shocked.
A flexible builder for indie founders who want to launch this weekend, not next quarter. We designed it the way we wish other tools were designed: opinionated, fast, and willing to say no.
Talk into your phone, get back a journal entry. No transcripts dumped on a page — proper writing, in your own voice, organised by the things you actually care about. On-device where it can be, encrypted everywhere else.
You email us. We talk for an hour. If we both fancy it, we send a two-page brief and a fixed-fee proposal within a week. No twelve-week discovery phase, no PowerPoint about "frameworks for innovation".
We work in two-week loops with weekly demos. You see the thing growing. You can change your mind. We'll push back when we think you're wrong, and we'll be wrong sometimes too.
When it's done, we hand over a real codebase, real Figma files, and a Notion page that explains every decision we made.
One call, no slides. We ask the awkward questions early.
What we're making, what we're not, what it costs, how long it takes.
Two weeks of design before a single line of code. Most ideas die here, and that's fine.
Weekly demos with real users. The roadmap moves as we learn.
Launch is week one. We're around for at least three months after.